Some ten (10) recognised experts from various specialist fields contribute their know-how to ensure the competition's high quality level and thus the significance of the Golden Label Award. The jury is committed to the "Code of Honour" which specifies that they must not be involved in the assessment of products to which they were a party in one form or another. Thus, conflicts of interest are avoided, ensuring a maximum of fairness and impartiality.
In a multi-step evaluation process, every single submission is tested, discussed and evaluated by the experts without any pre-selection. They make their decisions viewing the labels themselves, therefore it is absolutely necessary to submit fully functional original products.